Founder, Creative Director
Sarah started the Chancey Charm journey over seven years ago with a clear vision and a strong desire to build a business she loved. What started as a few weddings in her spare time has since grown into a national brand, with planners spanning thirteen cities. Sarah personally mentors all of Chancey Charm’s Wedding Planners, pursuing her calling to
help women have a creative career they love, with the freedom and flexibility to focus on their family.
A creative at heart, Sarah dove headfirst into her fine arts studies during her time at the University of Georgia, acquiring a degree in Art – Interior Design. After graduation, she honed her experience in a slew of creative-driven industries–floral design, catering and interior design, just to name a few. She expanded her repertoire even further after a move to Denver, Colorado, gaining experience in corporate marketing and events. A pending move back to the south to start a family brought her dreams into full focus, officially launching the Chancey Charm brand in 2011.
A huge component of Sarah’s success within the industry is her unmatched knack for design. Her use of custom sketches and online design boards in the luxury wedding planning process is something that developed naturally and helped her find her niche in the industry. Working alongside clients and creating visuals that capture their vision and build excitement and confidence about their journey drives Sarah’s passion for the industry. Though Sarah has stepped back from planning events one on one to focus on mentoring her team, her signature approach remains the foundation for Chancey Charm.
Sarah’s designs have been featured in several top-tier publications, including Martha Stewart Weddings, BRIDES, Bridal Guide, The Knot, Style Me Pretty, OnceWed, Southern Weddings Magazine, Bridal Guide and Weddings Unveiled, along with countless others. She was named one of Atlanta’s Top Wedding Planners by Atlantan Brides Modern Luxury and recently featured in both BRIDES and Bridal Guide Magazine for her expert planning and design advice. She contributes regularly to The Rising Tide Society, Aisle Planner and Harness Magazine, sharing business advice and wedding planning tips and trends. Chancey Charm was also named a top wedding planner by Southern Living Magazine in 2017. Sarah served as the co-leader of the Atlanta Chapter of Rising Tide in 2017.
Through the loss of her dad to cancer, Sarah was incredibly blessed by a team that carried her business without her most days. They lead Chancey Charm through it’s best year yet in the midst of Sarah’s personal crisis. How did they pull this off? Because they embody the WE over ME mentality, that’s become a cornerstone to the success of Chancey Charm. A win for any of our planners is a win for the team – because we’re building something bigger than ourselves, something that supports all of our dreams.
The number one take away Sarah has from her personal tragedy is the importance of growing a team to support your dreams and give you freedom and flexibility to focus on your family and faith, especially when your world falls apart. Sarah truly enjoys sharing her unique team growth practices to audiences nationwide via podcasts (click here for a list of her most recent features) and through her resource shop.
Outside of Chancey Charm, Sarah can be found spending summer afternoons watching the Braves with her husband Chris and son Boaz, walking to dinner (an absolute favorite) and escaping to the beach with her family whenever possible. She has an addiction to all things Tropical Smoothie, absolutely loves a cool glass of sweet tea with a sprig of mint and has a deep love for The Masters each spring. Sarah and her husband love serving the refugee population of Clarkston, GA, through her husband’s company, Amplio Recruiting.
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photo via Odalys Mendez Photography & Our Labo Of Love