Our Chancey Charm Charleston Wedding Planner, Anna Yencho, is thrilled to feature Chancey Charm Preferred Partner Delicious Desserts in today’s Charleston wedding vendor highlight! Laney Cowan of Delicious Desserts grew up loving baking, was professionally trained in culinary school at the United States Navy, and continues to hone her craft while she learns from some of the nation’s top cake artists like Marina Sousa and Joshua John Russell. We’re sharing how she got her start in the wedding industry, tips for brides + more below. Enjoy!
– The Chancey Charm Team
Photo: Paige Winn Photo
When did you launch your wedding business?
Why did you decide to enter the wedding industry?
My son’s first birthday cake was featured on Cake Wrecks as the Sunday Sweet in March 2012. It was a 3 tier birthday cake with all the Dr. Seuss characters. After that, it went a bit viral. Although I thought I had left cake, the phone kept ringing. Several friends knew people who wanted wedding cakes and a few wedding planners (who were also friends) encouraged me to build my own company. Finally, we decided to make it real.
The very first year, I only created 25 cakes. By the third, I was doing over 100. This year, we have set a limit of no more than 2 per week, but I don’t always stick with it… some stories are just too compelling.
What makes your wedding business unique?
The most unique aspect of Delicious Desserts is the consultation and my dedication. I spend a great amount of time and energy really getting to know my clients and their vision. I approach each design with the intent of creating something just for them. I’m also the person. I answer the phone and emails, wash the dishes, bake and decorate the cakes, and even deliver. I earn my clients trust and I do everything I can to exceed expectations. I have hung drapery, wiped chairs, fixed calligraphy on signs, and even delivered during a 100 year flood. My dedication is serious. Most importantly, my cakes are as delicious as they are beautiful.
Best piece of planning advice to a new bride
For marriage: The happiness of your marriage is greatly tied to your dedication. Love is alive and breathing and you must take effort to grow it. There will be struggles. Communicate your needs and be respectful in thought and deed.
For weddings: Something is going to go wrong. It is. While most people won’t remember what went wrong (or even notice in most cases), they will remember how you reacted.
For cake: Find someone you trust. Be open about what you want and your budget. When selecting your design, think about how you will feel looking at photos 5 & 10 years from now. Trends fade.
Describe your target client
My ideal couple has a wonderful sense of humor, loves food in general (but especially cake), and is open to creating something unique to them.
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