We’re BIG fans over here of The Apprentice Program. If you’re a planner, training a team under your brand, and haven’t checked it out yet, you need to hop on it. Promise you’ll thank us! The curriculum includes training on the many facets of being a wedding planner, including design. Obviously, the design section is always a favorite. When Marilisa and I started brainstorming ideas for a first quarter team development opportunity, she suggested we do the design challenge as a team. I was completely blown away with the presentations. Each of the planners took the design challenge and added their own spin + details + presentation style. It was inspiring and encouraging for every single planner on the team. I just knew we had to share a few snippets on the blog!
- Create a mood board for a romantic vineyard wedding for 100 guests where the bride loves “muted colors and dreamy details” utilizing the 6 A’s framework:
- Anticipation (paper goods, enticing your guests)
- Arrival (welcome bags, signage)
- Atmosphere (using the 5 senses – like texture of linens, floral centerpieces, scent, look/feel of venue, lighting, sound of music)
- Amenities (favors, late night snack, etc.)
Marilisa left the parameters pretty vague so each planner could dream up lots of great design ideas (exact color palette, city and venue location, food choices, etc.). “Romantic” and “dreamy” could have meant anything. Below, I’ve included each planner’s favorite page + snippet from their design.
Late spring in Provencal France elicits a sense of warmth, wonder, and romance. A vineyard, with its old world grapes and ever-reaching landscapes, is the perfect backdrop for this French countryside aesthetic. Delicate hues enhance the warmth of late spring light to enhance the natural stone buildings and organic landscapes. Guests will smell lavender in the air, taste fresh, European delicacies that are expertly paired with local wines, and be entranced by the soft jazz string band playing throughout the evening. Every detail of this design brings you to another world and leaves you looking for more.
One of the reasons I love creating bridal party mock ups is that you can see the whole flow of the group. Here the bridesmaids and groomsmen all match each other, but with mismatched bridesmaids walking down the aisle, it sometimes can be hard to see how everyone will look for pictures. Thanks to the internet and some quick computer work, I can quickly mock up what your full bridal party portraits will look like. (Insider tip: this can also be helpful for family attire. When you’re trying to convey what color palette they should stay within, seeing how the palette works together through examples can really help make sure everyone is on the same page.)
While playing in a rentals show room is definitely a perk of my job, not everyone carries pillows in every color. Using a digital rendering of how pieces will work together helps you to find a winning combination without spending a cent. Instead of scrambling last minute to find the right pillow to tie in the lounge set up, I spend time beforehand creating this page so we know we’ll need to order three square marsala pillows, two in navy, three in ochre with one marsala and one grey lumbar to create a comfy and creative reception lounge.
While putting together this whimsical and moody vineyard wedding mood board, I love the idea of greeting guests with an intimate, soft and almost mysterious tone that leaves them holding their breath for what’s to come next. As they arrive at Beaulieu Vineyards in Napa, they drive through a gorgeous grove of trees and take in the simple, flourishing orchards that cover the property. They have time to take in the beauty of the venue.
Once they get to the garden where the ceremony and reception will take place, they’re greeted with some sort of rosé or white wine inspired cocktail (think pink, soft and pretty). Then as they sip on their cocktails and head to the ceremony space to find their seats, they pass through a floral curtain or a floral installation where there are streams of flowers hanging overhead. Since the venue has so much natural, lush greenery, I love the thought of highlighting one gorgeous floral statement piece.
I envisioned this wedding to have an atmosphere of simplicity, authenticity, and joy. Guests smell garden roses and lavender from the floral design, and earthy oak from the wine barrels paired with a fresh, clean aura from the grapes. They hear light and joyful strings playing over guests’ laughter and light conversations, along with glasses clinking throughout the day with never-ending “cheers!”
Guests are encouraged to relax and go barefoot to enjoy the soft stone and grass beneath their feet. They take turns stomping grapes together and learning about how the wine they’re drinking was created.
They sit down in natural wooden cross-back chairs to a stained wooden table furnished with a soft, silk table runner and fresh lavender and candles flowing down the center. The dinnerware is light gray and speckled with a slightly rough, natural texture. They pass different carafes of wine around the table, as well as small light salads, fresh bread and olive oil, and an array of charcuterie boards.
I love the classic and romantic look of neutral flowers. Adding greenery with antique blooms on top of a table brings a beautiful and fresh design element to any tablescape. I love the classic look of gold candle sticks. It is something I am starting to see more and more and I love bringing antique items into any of my designs.