March 2, 2022

Pinterest For Wedding Planners

disclaimer: Occasionally we do share a paid affiliate link, receive a free product in exchange for our review, or accept paid advertising for a post. We also have thriving planner and venue partnership programs, which we love to promote here.  Please know that we only share things, people, and places we absolutely believe in and recommend.

In full disclosure, I hate paying for advertisements!  What wedding vendor doesn’t?  But, I do believe it’s a crucial part of growing any business.  And, being in the creative industry, I’ve found that Pinterest is a great place for me to invest my advertising dollars in order to gain brand awareness and traffic for Chancey Charm

We get thousands of new website visitors each month from Pinterest alone, so it’s a great website traffic stream for us.  And running an ad only increases this exposure and traffic, which is a huge win for us!  When creating an ad on Pinterest, it’s important to stay away from traditional advertising images.  Trust me, they just don’t work.  Pinterest viewers want to see an image that looks useful and authentic.  So, below, I’m diving into what has proven to be successful when it comes to the top two aspects of a successful Pinterest Ad!

But, WAIT – this is more!  I also interviewed our AMAZING Pinterest + manager, Claire of CC Marketing & Design for the full scoop on what it takes to be successful as a planner on Pinterest. Let’s GO!

Photo: Horn Photography & Design

Top Two Aspects Of A Successful Pinterest Ad

  1. Content Matters.  The first aspect of a successful Pinterest ad is linking it to useful content on your website that pinners are actually out there searching for.  The most popular pin I ran in my first campaign was called, “How to Allocate Your Wedding Budget”.  I received over 27,000 impressions, 140 repins and 200+ clicks over 15 days from this one ad.  And, I spent right at $20.  That is quite the return, friends!  Because a lot of brides were searching for help with their budget and our content was relevant to their search, it was successful.  This post also linked to my wedding planning book, which made me money at the end of the day!  So, the first question you should ask before running an ad to a post: Is this content useful?
  2. The Visual Is Everything.  Second, but equally as important (this is a given), you want to make sure that your pin is aesthetically pleasing and even has wording that further explains the post or content behind the pin.  I’m always drawn to a pretty picture, turned into a simple graphic with some easy to read wording when searching for a recipe or “how to” article.  Aren’t you?  A stunning image is nearly irresistible on a platform like Pinterest!

Visit the Pinterest Ads page here for further info on running your first Promoted Pin!

Cheers to a successful Pinterest ad!



Founder, Chancey Charm



Do you want to learn how to launch your wedding planner business without endless google searches?

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Chancey Charm

Behind this blog is a team of experienced wedding planners, in destination wedding locations across the country. With over 200 published weddings and editorials under our brand, we’ve served 800+ happy couples since 2011. We’ve been named a top planner by Southern Living Magazine and featured on Martha Stewart. This is our place to trusted planning advice with YOU, so you can plan without the stress.  We also have a heart for educating new planners through the academy, so you’ll be sure to see some of that content here as well.  Cheers!

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