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Venue Partnership Guide


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What is a venue partnership?

A venue partnership is a relationship between a wedding vendor and a wedding venue, in which they recommend each other to their clients.

This is a business partnership that also benefits your clients! 


Because your partnerships are going to be with venues you can trust, where weddings flow smoothly and there is a common desire to serve the client with excellence.  At Chancey Charm, our venue partners are venues and staff we adore, because we’ve seen them go the extra mile for our clients.

Why are venue partnerships important for your wedding planning business?

Forming a venue partnership is a great way to create a consistent lead source.  It’s no secret that most planners do not have repeat business from a client! 😉

So, If you’re struggling to get consistent leads in your inbox, and are feeling frustrated by the ever draining need for new marketing techniques – pursuing a few venue partnerships could be a huge win for your business and clients.

I’ve personally been a part of and mentored planners as they have created 6-figure planning businesses in four locations, across America by making venue partnerships a priority.

Why am I so passionate about this?? 

Because News flash – despite what you may think from my social media and youtube videos, I AM ACTUALLY AN INTROVERT!! Which means networking events are not a place where I’m going to shine.

But, developing 1-on-1 personal relationships with venues and vendors I trust, now I can do THAT!

Does this sound like you at all? Are you sitting on the other side of this screen cringing at the latest e-vite in your inbox for another networking event?  Because I’ve been there!

If you’d like to snag the exact venue partnership process we’ve used at Chancey Charm, to grow 13 new locations, then this is the guide you’ve been waiting for!

monthly installments via affirm available at checkout for purchases over $70


- Carol Lathrop ( Event Planner, IMESevents)
- Carol Lathrop ( Event Planner, IMESevents)
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No matter how good your are, establishing a successful event planning business is hard to do when you don't have a plan to follow. Thanks to the Chancey Charm Resource Center, I now have a solid plan.
- Camille Ervin, Founder + Lead Planner at 𝐃yan 𝐄vents
- Camille Ervin, Founder + Lead Planner at 𝐃yan 𝐄vents
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Sarah is amazing! I seriously have no words for how she guided me on the launch of my new planning business. So happy to have her as a mentor!
- Cammie Mitchell Scirica (Wedding Planner, Cambria Events)
- Cammie Mitchell Scirica (Wedding Planner, Cambria Events)
Read More
Chancy Charm has been a welcome place for straightforward and helpful advice. They have built a community with a really nice feeling of support that, in the events industry, is not always present.
- Sarah-Daye ( Destination Wedding Planner, Night and Dayeevents )
- Sarah-Daye ( Destination Wedding Planner, Night and Dayeevents )
Read More
I love the community Sarah has created with Chancey Charm! Her knowledge is what I have been looking for and she is a great "virtual" mentor! I highly recommend her resources, and joining her Facebook community you won't regret it.


What’s Included:

– First Steps For Pursuing A Venue Partnership

– How To  Structure A Venue Partnership Information Proposal

– How To Make A List Of Potential Venue Partners

– Email Templates For Reaching Out, Following Up & Confirming Partnership

Venue Partnership Guide

how to become a wedding planner, how to be a wedding planner, Chancey charm



Everything you need in one place to launch a wedding planning  business that pays without the stress!



Chancey Charm continues to book over 400k in sales for wedding planning and design year over year in multiple markets. We’ve been published over 200 times, served over 650 happy couples, and have an ever growing staff of amazing planners that Sarah Chancey personally mentors. These are numbers that speak for themselves. Need social proof? Find us here.

I created the Chancey Charm Wedding Planner Academy as a place to share what I’ve learned during my time in the wedding industry, with brides, planners, and creative business owners.  These are the resources I wish I had at my fingertips as I started planning my own wedding and later started planning for others while building a business that allows me the opportunity to do what I love and raise a family.  Each category of resources is tailored to the audience it serves, and my hope is that what I’m sharing will make your journey a bit easier and more enjoyable!

Yes, our team is comprised of professionals who have made wedding planning their full-time focus. We consider ourselves creatives, but we function as a professional business responding to emails in a timely manner during business hours.

Return Policy

Within thirty (30) calendar days of the Program Start Date, you may request a refund of the amount you paid for the Program(s) or digital downloads. The Program Start Date is defined as the first day the Company provided you access to the Program(s) or digital downloads. To be eligible for a refund, you must the requirements listed on our privacy policy + terms of service page.