so, You want to learn

How to become a
wedding planner?

Breathe a sigh of relief. You’re in the right place. A proven process + supportive community for anyone wondering how to become a wedding planner who gets paid, published + personally fulfilled


How To Launch A Wedding Planning Business

The right way, but finding an honest answer isn’t exactly easy—until now. 

Whether you’re in the process of planning a wedding for a friend or family member and are terrified you’ll mess it up—or you’re sick of spending countless hours on the internet stitching together a strategy for your next steps—trust me when I say: I completely understand the uncertainty and stress you’re feeling (because I’ve been there).

If there’s one lesson I’ve learned in my decade in the events industry, it’s that success as a wedding planner lies in community and teamwork. Here, it’s WE over ME any day of the week.

Skip the stress, save time, and start here:

The Wedding Planner Launch Bundle + Community Pass

The tools, resources, trainings, and community I wish I had when I first started—all in one incredibly supportive place. Because we’re all in this together.

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Welcome To The Academy

Hi, I'm Sarah!

I’m here to share the lessons that took me from overwhelmed & overworked to a well-oiled machine with weddings booked from coast-to-coast.

I’m the founder and wedding planner mentor behind Chancey Charm, a destination wedding planning, design, and travel firm.  I’m a firm believer that your business should pay you both financially and in personal freedom and flexibility, that allows you to focus on your family and faith.

With a decade of experience in the events industry, it’s become my life’s passion to share the tips and tools I’ve collected along the way with aspiring planners who are in the same uncertain shoes I was once shakin’ in myself.

What makes me qualified to help you build a thriving wedding planning business?

Serving clients since 2011, Chancey Charm operates coast-to-coast and abroad with a dedicated team of experienced planners.  We have been published over 350 times, collected 400+ five star reviews, served over 800 happy couples, and have been featured in publications like Martha Stewart, Southern Living, and Business InsiderI have also had the honor of championing over 7,000+ planners through the academy.  And, I currently run a vibrant wedding planner lead generation program.

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Nashville Wedding Planner, Wedding Planner Nashville TN

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What Do You Get?

Sanity-Saving Goods.

15+ Templates

Guides to help you start on a proven path to success in your wedding planning business—so you can skip stress and trial-and-error.

An Incredible Community

Join our private wedding planner Facebook group of 450+ members. Think of it as an instant support system. 

Members-Only Video Training

Dive into 4 of Sarah’s favorite members-only video training.

Canva Templates

These plug-n-play Canva templates are easy to customize and will give you the professional feel you’ve been looking for when it comes to marketing materials and on-boarding new wedding clients.

Hands-On Support

Get personal guidance and support directly from Sarah (that’s me!) in our private Facebook group.

Chancey Charm Wedding Planner Badge

The ultimate badge of wedding-planner honor—with all of the knowledge and know-how to back it.

Personal Planner Connections

Our Planner Connecting Point program connects new planners looking to help with seasoned pros looking for help.

Don't Reinvent The Wheel,

Take Mine.

Learning how to plan a wedding and building a business alone takes some serious shooting in the dark…which means time wasted and leads lost.

I wish I had access to answers, templates, and experts when I first started out. I didn’t have that foundation—so I decided to build it for aspiring planners everywhere.

Skip the stress and save the time it takes to piece all of this together on your own, and learn my journey instead.

With the Chancey Charm Community, you can feel confident, empowered, and supported while you build the wedding planning business of your dreams.

Member Testimonial

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how to plan a wedding | wedding checklist


Building Your Wedding Planning Business



A tip-to-tail marketing blueprint for attracting your ideal couple


Define where your brand is headed and the people you most want to book.


The sanity-saving tools I rely on to run a scaled, successful wedding planning business.


Elevate your portfolio with this expert guide for producing an on-brand, on-budget styled shoot.
Sales + Welcome Canva Template Bundle


Plug-n play Canva templates to help you look legit quick!

Social Media Strategy for Wedding Planners


Learn how to leverage social media to attract and book on-brand leads.
Wedding Planner Sales Process Guide


Learn how to take leads from liking your Insta posts to signing on the dotted line.


Done-for-you lead to client communication you can put your personal stamp on


You’ll never miss a beat with our honed process for what to do, when.


Everything you need to run a seamless event—from setup to tear-down


A crazy-comprehensive guide that includes workflows, a 12-month checklist, a budget guide, and vendor interview questions (completely updated in spring 2020)


Stunning celebrations start here—this one includes a client questionnaire, a design timeline, a wedding day shot lists, and more.


Learn the ins, outs, traditions, and timeline of a classic wedding ceremony.


Setting clear goals from the start is the key to building a business that works for you.

chancey charm badge + social graphics

Share your membership with our Chancey Charm planner badge and graphics on your site + socials.

real results

Inside The Academy

how to plan a wedding | wedding checklist
how to plan a wedding | wedding checklist
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The Wedding Planning Business You're Dreaming Of Is Absolutely Possible. WE’VE GOT YOU—AND YOU’VE GOT THIS.

let’s get started

( a $1,000+ value )

All of the business and planning resources you need to get yours off the ground along with a private community to support you along the way!



The Wedding Planner Academy is the perfect fit for a woman that is looking to create a wedding planning business she loves. While the Academy does provide resources that grow with you, as your business and career grows – the majority of our resources are created for someone that is just diving into having their own wedding planning business. The community is a mix of new and established planners, and we all work together to help each other.
Absolutely! Once you’re in, you’re in! This is not a subscription, it’s a one-time up front payment. You’ll also receive automatic updates to any of the resources you’ve purchased inside your account.

When you pay in full up front, you get full access to all of my foundational wedding planner resources (in the form of downloadable PDFs). That means you can enroll now and have access to every single resource today! You will also receive instructions on how to log in to the membership portal, so you’re not left wondering what to do. I’ve made it super simple because I want you to feel confident and ready. And, you get lifetime access to these same resources as they are updated via your account.

If you opt for the monthly payment option, you’ll receive the course over a 4 month period, with final portal access being granted after the last payment.

Yes! Planners from around the world have used these proven resources to get their businesses off of the ground, and you can too.
Lifetime, friend. That means that as long as the Wedding Planner Academy is up and running, you have access to it and all future updates to the resources you’re purchasing. Even if the price changes, you don’t pay anymore to have access to all the resources in your budle.
Absolutely! But, it took me 9+ years to learn all that I’m providing new wedding planners in these resources. And, honestly, some of the content was learned by trial and error. I’d love to help you skip the stress and time it takes, to piece all of this together.
Design might not call to you naturally…but you shouldn’t let that stop you from building a wedding planning business that pays, gets published, and is the envy of aesthetics-focused couples everywhere. Design is my absolute passion! Teaching it to other women—so they can attract their ideal client, build a portfolio they are proud of, and get published—is my absolute JAM. The number-one thing to know? It’s really about process. People tend to think of design talent as some elusive gene you’re either born with or not. But that couldn’t be farther from the truth! Creating beautiful designs is about stocking your toolbox with the right tools and learning when to pull them out (hello, self-editing!). It’s rooted in process. Thank goodness for that…because who has time to reinvent the (color) wheel? With the all access membership, stunning celebrations—minus the stress—are (finally!) within reach.
The academy is the educational wing of Chancey Charm. It’s a training program but does not guarantee a spot on our team. While these resources are the very same ones we use when onboarding new planners, purchasing them does not secure a place on our permanent team. If you’d like to apply to be a Chancey Charm planner, you can do so through the link on our contact page. While we may not have an opening on the Chancey Charm team, we highly encourage you to look into our Chancey Charm Wedding Planner Connecting Point for opportunities under experienced planners in your area.

PS – Don’t see your question here? Feel free to ask us via that little chat icon in the lower right corner of your screen.  


My complimentary launch guide is the ultimate blueprint for starting your wedding planning career off on the right, ready-to-take-names foot. In it, I break down the first 5 things you need to do once you’ve decided to start a wedding planning business.