WELCOME TO THE
Planner Academy
HI, I'M CASSIE!
I’m here to share the lessons that took me from overwhelmed & overworked to a well-oiled machine with weddings from coast-to-coast.
You may remember Sarah, the original founder and owner of Chancey Charm, who built this incredible brand from the ground up. I’m honored to now step into her shoes as the new owner of both Chancey Charm Destination Planning and the Planner Academy. With nearly 20 years of wedding planning experience, I’m excited to bring my own expertise while continuing to honor the legacy Sarah created, adding even more resources and support.
I’m Cassie, and as the new owner of Chancey Charm Destination Planning and the Planner Academy, I’m eager to bring my 20 years of expertise to continue supporting planners and couples. Together, we’ll continue to build on the amazing foundation Sarah laid, offering even more tools and guidance for planners and couples alike.
What makes me qualified to help you build a thriving wedding business?
Celebrating ten years, Chancey Charm operates coast-to-coast and abroad with a dedicated team of experienced planners, each of whom I personally mentor. We have been published over 350 times, and have served over 750 happy couples, and have been featured in publications like Martha Stewart, Southern Living, and Business Insider. I have also had the honor of championing over 6,500 wedding professionals through the academy.
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COURSES + PROGRAMS
NEW PLANNERS START HERE
Team Building Course
Planner Marketing Course
I feel like a real designer…
“I am living for your moldboard template. I am not a designer by any means, but I booked a wedding this week and have been inspired to make a more cohesive design. I am just in awe of how the whole thing is set up. I feel like a real designer, & I’m shocked! Thank you!!”
– Kimberley C.
calla lily co
What Planners Are Saying
Best investment you can make for your business.
Back in April 2021 I was merely toying with the idea of starting a wedding coordination business. I thought about it, researched it, but never thought I’d be able to actually run my own gig. A month later I stumbled across Chancey Charm and got to see how many individuals have stepped out to create their own business in the wedding industry. I was so encouraged and felt championed by Sarah, new planners, and seasoned planners to jump right in. Fast forward to August 2021, I have officially launched my wedding coordination business. Chancy charm has made my dream a reality and I could not be more thankful for this team.
Sydney Meyer
ink weddings
WHAT PLANNERS ARE SAYING
“I love all the materials and there’s a ‘course’ for everything you need to know to become an event planner or improve.
I’m so happy and proud to be part of this community. So glad I got this!
gilda babu
no. 01
DESTINATION WEDDING PLANNING & DESIGN
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est.
2011
ESTABLISHED 2011
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AVAILABLE COAST TO COAST
and beyond
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©2025 Chancey Charm | ALL RIGHTS RESERVED
DESIGN BY DAVEY & KRISTA
DESIGN BY DAVEY & KRISTA