Wedding Business
Marketing COURSE + community

GROWING YOUR BUSINESS doesn’t have to be so grueling.

You have your bearings as a (darn good) wedding vendor—but figuring out how to get new couples in the door is endlessly exhausting. You want a clear action plan that allows you to grow seamlessly, so you can get back to creating stunning celebrations and spend less time stressing over your backend business practices.  Sound familiar?

You’re in the right place! I built my SIMPLE wedding business marketing plan to help you finally secure a lead stream that never stops flowing and the business you’re dreaming of.

From tried and true processes to simple action sheets, my marketing plan includes everything you need to become a wedding business + marketing maven—sans business school. The best part? I’ll be right there, rooting for you and helping you along the entire time. Grab my hand, take my plan for success, and let’s go get you some growth.


I’m here to share the lessons that took me from overwhelmed & overworked to a well-oiled machine with weddings from coast-to-coast.

I’m the founder and wedding planner mentor behind Chancey Charm, a wedding planning & design firm with planners all across the US. I’m a firm believer that your business should pay you both financially and in personal freedom and flexibility.

With over a decade of experience in the events industry, it’s become my life’s passion to share the tips and tools I’ve collected along the way with aspiring wedding vendors who are in the same uncertain shoes I was once shakin’ in myself.

What makes me qualified to help you build a thriving wedding planning business?

Celebrating ten years, Chancey Charm operates coast-to-coast and abroad with a dedicated team of experienced planners, each of whom I personally mentor. We have been published over 350 times, and have served over 750 happy couples, and have been featured in publications like Martha Stewart, Southern Living, and Business InsiderI have also had the honor of championing over 6,000 planners through the academy.

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Building a thriving business takes time. I’m here to help you make the most of it.

You’re ready for some serious growth—but you don’t have the time or money to waste on trial-and-error. You’re far too smart to spend precious hours shooting in the dark. And sifting through everything you’ve found via those late-night Googling sessions? That could take a lifetime (or two).

Instead of going down the internet rabbit hole looking for wedding business coaching that actually works, incessantly scrolling through Instagram wondering why everyone seems to be great at marketing except for you (spoiler alert: they’re not), or embarking on your business-expansion journey alone—I’m here to guide you through a proven process that actually works in this nuanced industry.

Save “learning the hard way” for someone else. Learn the smart way instead.


Inside my printable marketing plan, I’ll cover everything you need to know to grow your business with confidence and clarity.

Target Client & Vision Statement

Creating Styled Shoots To Build the Brand You Want

Simple One Page Website Formula

Strategic Vendor Networking

Vendor Partnership Program Development

Social Media Strategy Made Simple

How To Attract Your Target Client Online

Using Review Collection To Grow Your Business

How To Get Your Client’s Wedding Ready For Publication

Goal Building



A Private Community

Our private Chancey Charm Wedding Marketing Facebook group is a supportive, safe group for established wedding planners who are in the course with you. Inside, we’ll brainstorm together, ask questions, set goals, and cheer each other on!

Action Guides

Within the marketing plan are empowering action guides help you process, make a plan you feel confident about, and plan clear next steps to secure more growth within your business.


Within the marketing plan are templates to make execution seamless and easy.


let’s dive in together!





The marketing plan is actually the perfect fit for someone that is looking to create a wedding business they love.

This purchase is a one time cost – not a subscription.

Yes!  When you join, you will get full access to all of my wedding planner marketing resources (in the form of downloadable PDFs). That means you can enroll now and have access to every single resource today! You will also receive instructions on how to log in to the membership portal, so you’re not left wondering what to do. I’ve made it super simple because I want you to feel confident and ready. 

Yes! Planners from around the world have used these proven resources to get their businesses off of the ground, and you can too.

You will have access to the community + resources as long as you continue your subscription (which renews every 6 months)

Absolutely! But, it took me a decade to learn all that I’m providing in these resources. And, honestly, some of the content was learned by trial and error. I’d love to help you skip the stress and time it takes, to piece all of this together.

The academy is the educational wing of Chancey Charm. It’s a training program but does not guarantee a spot on our team. While these resources are the very same ones we use when on-boarding new planners, purchasing them does not secure a place on our permanent team. If you’d like to apply to be a Chancey Charm planner, you can do so through the link on our contact page. While we may not have an opening on the Chancey Charm team, we highly encourage you to look into our Chancey Charm Wedding Planner Connecting Point for opportunities under experienced planners in your area.

PS – Don’t see your question here? Feel free to ask us via that little chat icon in the lower right corner of your screen.