wedding planner LEAD program

( exclusive listing partnership )


You have your bearings as a (darn good) wedding planner—but figuring out how to get new leads is endlessly exhausting. You want a clear partnership that allows you to grow effortlessly, so you can get back to planning stunning celebrations and spend less time stressing over your next booking.  Sound familiar?

You’re in the right place! I built my exclusive, luxury wedding planner lead program to help you finally secure a quality lead stream that never stops flowing.


High QUALITY Leads

The Planner Marketing Program through Chancey Charm is truly one of the BEST parts of my business because I am able to get such high QUALITY leads into my inbox in half the time it would take me to do it on my own. Sarah has built a remarkable, respected and trusted brand in the wedding industry and I find that the leads that come to me through her marketing program are of great quality and I have been able to land such amazing clients from them. I have been able to work with clients at some of my dream venues all through this marketing program and from getting leads that I otherwise would have never gotten.

Charlotte Wedding Planner, Charlotte Wedding Coordinator

Sacoya Jenkins

Charlotte Partner

The Chancey Charm Difference

After 12+ years of growing a steady lead stream from coast to coast (and beyond) we’re handing it over to YOU!  We pride ourselves in hosting a program, that’s different from anything else out there – Our boutique planner lead program fixes many of the frustrations we faced when personally joining other listing programs online.  

We use the “We Over Me” group marketing techniques to increase online visibility together and attract quality leads, who are looking for a planner (not being convinced they need one).

Exclusive. We accept a limited number of planners per city.

Effective. We generated over 1,200 leads in 2021 and 2022.

Affordable. Prices start at just $150 a month.

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Current Planner Partners

A few of the companies we are proud to partner with…

Amazing Program!!

Being a part of the Chancey Charm luxury, wedding plannerlead program has been one of the best opportunities for my business. Sarah and the Chancey Charm team are super hands-on, intentional, and experienced at getting my wedding planning and design company seen by our target audience. I’ve been a part of the program for a couple of months now and have already booked multiple lovely couples. I can’t wait to continue working with this program and team! The quality leads they bring in and the extra behind-the-scenes help with the logistics of running a planning company can’t be beat!

Wedding Planners Charleston SC, Carter's Event Co, Charleston Wedding Planner


Charleston partner


  • A Personal Listing – On your Chancey Charm location page with photo and bio optimized for bookings
  • Attracting and Personally Connecting Client Leads – All local planners listed on a location page will receive all leads that inquire for that location. These leads are personally connected to each planner via a personal email from Sarah to grow your business.
  • Group Marketing Strategy To Drive QUALITY Leads To Your Inbox – This includes: professional blog content on the Chancey Charm site (optimized to drive leads), aggressive Pinterest strategy (getting eyes on your profile), review requests (for your brand and under the cc brand to increase client trust), and lead generating advertising (We use the group financial power of our partners to advertise.)
  • Publications – PR Services with our publication team are an affordable add on. We’ve worked with our team to get over 250+ weddings published to date. (This is our new members favorite perk!)

G.O.A.T. of weddings, events, & marketing for solopreneurs!

“I have been a partner of Chancey Charm/Sarah’s for over a year now and the only thing I wish is that I joined sooner! The stress of figuring out where new clients are going to come from is eliminated by being a member of this program. Sarah is not only so kind and truly caring about everyone on the team, but she makes sure to always be looking for ways to better all of us and our businesses. She provides such useful marketing tools, sales management assistance, and other great tools and tips to help your business grow in this crazy events world we work in. Chancey Charm is the G.O.A.T. when it comes to the wedding and events world and marketing for successful solopreneurs!”

Sabrina Lee (Lillie Jane Designs)

Lillie Jane Designs

So how does this work?

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Thanks for everything!

Thank you, Sarah and the Chancey Charm team, for providing top notch service through your Planner Partnering Program. I have had the opportunity to meet some amazing couples who I have had the pleasure of supporting in one the most important milestones of their lives. I can’t quite remember how I stumbled upon Chancey Charm, but I am sure it was most likely due to their high-performance rate which puts them in the top rankings in the google search engine. Your SEO is fantastic. Thanks for everything!

destination wedding planner, international wedding planner, Mexico wedding planner, Caribbean wedding planner, chancey charm, Cape Cod Wedding Planner



Thank you for your interest in joining the Chancey Charm Wedding Planner Lead Program

A few things to keep in mind before you apply. 

What we’re looking for:


Ready to apply?

Space is limited to only 2-4 planners per city, so don’t hesitate if this sounds like the right fit for your business! 

If the city you are interested in is at capacity, we will put your application on our waitlist and email you when an opening comes available.

Cheers! The Chancey Charm Team

Wedding Planner Lead Generation Program Application

  • We do not relocate planners, where are you located now?
    I consent to having Chancey Charm LLC collect my email and data so that they can send me my requested info and regular email updates. For more info check our privacy policy where you'll get more info on where, how and why we store your data.


Do I have to sign up for a certain number of months? No way, we simply have a 30 day cancellation notice.  We always want our partners to feel good about our work together – not stuck.
Will I be required to provide blog content? Nope, we take care of all of that for you, but do provide opportunities for you to contribute if you’d like a feature.
How many leads should I expect each month? Lead streams vary by month (July / August tend to be quiet historically), but we are passionate about transparency and can give you the number of leads you should expect for your location each year based on last year’s numbers.
Where do you advertise? We generally stick to search engines for advertising (Youtube, Google, and Pinterest), marketing to couples who are already looking for a planner, rather than trying to convince them they need one.  

How much is this program?  Your monthly membership varies by lead stream, starting at $150 and going up to $398 for our more established locations.