September 9, 2023

Boost Your Wedding Planning Business with Google Ads

disclaimer: Occasionally we do share a paid affiliate link, receive a free product in exchange for our review, or accept paid advertising for a post. We also have thriving planner and venue partnership programs, which we love to promote here.  Please know that we only share things, people, and places we absolutely believe in and recommend.

Discover how wedding planners can use Google Ads to generate leads and build an email list for effective marketing. Learn the secrets to success in marketing for wedding planners.

As a wedding planner (or wedding vendor), I know you understand the importance of reaching potential clients and showcasing your services. In today’s digital age, online marketing is a crucial tool for expanding your business. One effective method to generate new leads and promote your wedding planning services is by leveraging the power of Google Ads.  In fact, it’s been a pillar of our success at Chancey Charm for over 10 years! YES!   In this post, we will explore how you can use Google Ads to attract your target audience, build an email list, and market your wedding planning services effectively. Once you have this system rolling – it’s a leave it and watch it work kind of deal that has been generating amazing leads for us, for years! Let’s go!

Targeted Marketing with Google Ads
When it comes to marketing for wedding planners, reaching the right audience is key. Google Ads allows you to target specific demographics, interests, and locations, ensuring that your ads are seen by those who are actively searching for wedding planning services. By utilizing relevant keywords such as “wedding planner,” “event coordinator,” and “wedding consultant” in your ad campaigns, you can increase your chances of appearing in search results and reaching potential clients.

Creating Compelling Ad Copy
To capture the attention of potential clients, it’s essential to create compelling ad copy. Highlight the unique aspects of your wedding planning services, such as your attention to detail, personalized approach, or extensive experience. Use persuasive language and include a clear call-to-action, inviting users to click on your ad and learn more. Consider incorporating keywords like “stress-free wedding planning” or “expert wedding coordination” to attract users who are specifically searching for these services.

Building an Email List
An email list is a valuable asset for any wedding planner. It allows you to stay connected with potential clients, nurture leads, and promote your services. Google Ads provides an excellent opportunity to build your email list by incorporating an email opt-in form on your landing page. Offer a valuable resource, such as a wedding planning checklist, budgeting guide, or styling tips in exchange for visitors’ email addresses. This way, you can continue to market your services to those who have shown interest in your expertise.

Crafting Engaging Email Campaigns
Once you have built your email list, it’s time to create engaging email campaigns that keep your audience informed and excited about your wedding planning services. Send regular newsletters featuring helpful tips, trends, and inspiration for weddings. Share success stories and testimonials from satisfied clients to build trust and credibility. Consider offering exclusive discounts or promotions to your email subscribers, rewarding them for their continued support and loyalty.

Google Ads can be a powerful tool for wedding planners to generate new leads and market their services effectively. By targeting the right audience, creating compelling ad copy, building an email list, and crafting engaging email campaigns, you can take your wedding planning business to new heights. I truly encourage you as a business owner, to leverage Google Ads to showcase your experience, aesthetic and client reviews, to attract clients who are in search of a wedding planner (or any wedding vendor category) in your target location. 

I love helping planners get this system rolling via my mentorship sessions + google ads set up. Click the link below to learn more.


Sarah – Founder, Chancey Charm




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Chancey Charm

Behind this blog is a team of experienced destination wedding planners. With over 350 published weddings and editorials under our brand and over 400 five star reviews collected, we’ve served 800+ happy couples since 2011. We’ve been named a top planner by Southern Living Magazine and featured on Martha Stewart. We’re an affiliate of Jet Set World Travel and love seeing our client’s destination dreams come true. This is our place to trusted planning advice with YOU, so you can plan without the stress.  We also have a heart for educating new planners through the academy, so you’ll be sure to see some of that content here as well.  Cheers!

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