This week in our vendor interview, we’re chatting with Molly + Eric Farrell, the adorable couple behind Memphis, Tennessee’s Maggie Louise Bridal. With the belief that the perfect gown is a match just as singularly destined for a bride as her groom, Maggie Louise is known amongst brides for their unmatched customer service, beautiful designer gowns and a stress-free experience. We’re sharing the Maggie Louise story, how to balance work/home life + more. Enjoy!
–The Chancey Charm Team
Molly + Eric Farrell
Memphis, Tennessee. We live downtown, but Molly is a Mississippi girl and Eric was born and raised here in Collierville, TN where we chose to open the boutique.
What’s your area of expertise?
All things bridal! At Maggie Louise, our top priority is creating priceless memories for the bride + her loved ones – uniting her with a gown that compliments her individual beauty and celebrates their love story.
First job you ever landed
Molly : I was very blessed to spend almost 8 years working with a local photographer, Allison Rodgers, so my first job was actually my only job aside from Maggie Louise + is what led me to find my true passion. Behind the lens, I fell in love with weddings, but above all else… that magical moment when a bride steps into THE dress she’s been dreaming about all her life! Whether I was touching up lip gloss or bustling a big, white gown, I found I was at my best ensuring my bride’s big day was everything she hoped it would be.
What brought you to the wedding industry?
God certainly used those years in the photography industry to lead me to Maggie Louise + prepare my heart for this adventure. After going gown shopping with many of my girlfriends, I found there was a huge missing puzzle piece to the bridal experience for local brides. Finding a dress seemed stressful and overwhelming, when it should in fact be one of the most special and celebrated moments in a gal’s life! After finding that my passion resided in loving brides on their big day + being with them every step of the way, I set out to open Maggie Louise – a boutique that is set apart from any other, serving each bride the way she deserves, and uniting her with the most incredible piece of clothing she’ll ever own.
Favorite way to spend a Sunday afternoon
Jesus, brunch, grocery shopping, and relaxing with my husband! Sundays are good for the soul!
Best piece of planning advice to a new bride
Don’t sweat the small stuff! When we were planning our wedding, we moved our wedding date up and decided to keep things simple! There are so many “traditions” and outside pressures that brides often lose sight of what truly matters! Plan a day that focuses on your marriage and celebrates your love story… forget about everyone else’s opinion!
Some words you live by
A quote close to my heart is one that I kept on my phone screen for years as I was hoping, dreaming, and praying about what would become Maggie Louise: “A year from now you will wish you had started today.” (Karen Lamb) And I’m so glad I listened!
Best tip for balancing work + home life
When my husband joined me full time in May at the boutique, learning to balance these two things was a big focus + a must! As a couple who now lives, commutes, and works together, we’ve had to be very proactive to find a happy medium and make sure our marriage never comes second to work. I think the best tips I can give are : 1) communication is key 2) keep God first and 3) don’t take things too seriously! If you get too wrapped up in work + don’t allow time to relax and have fun, you can easily lose sight of all the blessings!
Photos: Annabella Charles Photography
Best moment of your career
There are too many to count! It has been such a blessing from day one to have such a rewarding career, but my biggest excitement so far was definitely being voted Top 50 Bridal Salons by BRIDES Magazine this year! It was such an honor to be chosen after only being open for 3 years!
A huge cup of Joe + Mexican food!
Your favorite Instagram account
Ours, duh! 😉 But right now I’m loving @bridesbeware! Their account showcases the repercussions of ordering bridal gowns online + never fails to make me laugh! Ladies, do NOT buy your gown online.
Chancey Charm, Memphis Wedding Planner