GROWING YOUR BUSINESS doesn’t have to be so grueling.

You have your bearings as a (darn good) wedding business owner—but figuring out how to get new couples in the door is endlessly exhausting. You want a clear action plan that allows you to grow seamlessly, so you can get back to creating stunning celebrations and spend less time stressing over your backend business practices.  Sound familiar?

You’re in the right place! I built my SIMPLE wedding planner marketing plan to help you finally secure a lead stream that never stops flowing and build the business you’re dreaming of.

From video training to simple checklists, and templates my marketing course includes everything you need to become a wedding business + marketing maven—sans business school. The best part? I’ll be right there, rooting for you and helping you along the entire time. Grab my hand, take my plan for success, and let’s go get you some growth.


I’m here to share the lessons that took me from overwhelmed & overworked to a well-oiled machine with weddings from coast-to-coast.

I’m the founder and wedding educator behind Chancey Charm, a wedding planning & design firm with planners all across the US and beyond.  I’m a firm believer that your business should pay you both financially and in personal freedom and flexibility, that allows you to focus on your family and faith.

With over a decade of experience in the events industry, it’s become my life’s passion to share the tips and tools I’ve collected along the way with aspiring wedding professionals who are in the same uncertain shoes I was once shakin’ in myself.

What makes me qualified to help you build a thriving wedding planning business?

Celebrating ten years, Chancey Charm operates coast-to-coast and abroad with a dedicated team of experienced planners, each of whom I personally mentor. We have been published over 200 times, and have served over 750 happy couples, and have been featured in publications like Martha Stewart, Southern Living, and Business InsiderI have also had the honor of championing over 6,000 wedding professionals through the academy.

as seen on

Market Like A Mother

I’ve compiled my very best marketing content—the resources I personally used to help me launch 13 successful locations, several of which grossed over $80k annually—into one crazy-helpful, designed-to-save-your-sanity course!
I designed this course to help you hit “The Sweet Spot”—that magical place where you’re getting both online leads and personal referrals. Trust me when I say: that spot is where true financial success and freedom lies in the wedding world.
If you’re ready to see consistent leads in your inbox (from people who aren’t family or friends!)—this course is all you.


Inside my printable marketing plan, I’ll cover everything you need to know to grow your business with confidence and clarity.

Target Client & Vision Statement

Creating Styled Shoots To Build the Brand You Want

Simple One Page Website Formula

Strategic Vendor Networking

Vendor Partnership Program Development

Social Media Strategy Made Simple

How To Attract Your Target Client Online

Using Review Collection To Grow Your Business

How To Get Your Client’s Wedding Ready For Publication

Goal Building



A Private Community

Our private Chancey Charm Wedding Marketing Facebook group is a supportive, safe group for established wedding professionals who are also processing the marketing course with you. Inside, we’ll brainstorm together, ask questions, set goals, and cheer each other on!

Checklists + Action Guides

Within the marketing plan are empowering checklists and action guides help you process, make a plan you feel confident about, and plan clear next steps to secure more growth within your business.


Within the marketing plan are templates to make execution seamless and easy.

Video Training

With Sarah Chancey’s proven advice and processes, you’ll be ready to grow!


You’re going to be great at marketing.

let’s dive in together!





The marketing plan is actually the perfect fit for someone that is looking to create a wedding business they love.

This purchase is a one time cost – not a subscription.

Yes!  When you join, you will get full access to all of my wedding planner marketing resources (in the form of downloadable PDFs). That means you can enroll now and have access to every single resource today! You will also receive instructions on how to log in to the membership portal, so you’re not left wondering what to do. I’ve made it super simple because I want you to feel confident and ready. 

Yes! Planners from around the world have used these proven resources to get their businesses off of the ground, and you can too.

You will have access to the community + resources as long as you continue your subscription (which renews every 6 months)

Absolutely! But, it took me a decade to learn all that I’m providing in these resources. And, honestly, some of the content was learned by trial and error. I’d love to help you skip the stress and time it takes, to piece all of this together.

The academy is the educational wing of Chancey Charm. It’s a training program but does not guarantee a spot on our team. While these resources are the very same ones we use when on-boarding new planners, purchasing them does not secure a place on our permanent team. If you’d like to apply to be a Chancey Charm planner, you can do so through the link on our contact page. While we may not have an opening on the Chancey Charm team, we highly encourage you to look into our Chancey Charm Wedding Planner Connecting Point for opportunities under experienced planners in your area.

PS – Don’t see your question here? Feel free to ask us via that little chat icon in the lower right corner of your screen.