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POSTED ON

November 23, 2022

SEO Tips for Wedding Planners

disclaimer: Occasionally we do share a paid affiliate link, receive a free product in exchange for our review, or accept paid advertising for a post. We also have thriving planner and venue partnership programs, which we love to promote here.  Please know that we only share things, people, and places we absolutely believe in and recommend.

I get it…

Writing for SEO can feel stifling, but let’s face this head on, and I promise we’ll get through it together!  Today on the blog I’m sharing two keys to being found online.

Why is SEO important for wedding planners?
Because it doesn’t matter how beautiful your images are and engaging your blog post + site content is if it’s not optimized for your ideal client to find you in Q1, you’re going to miss out on potential clients!
 
How do I know this?
SEO is part of the secret sauce behind Chancey Charm’s nationwide success!

In order for your blogging initiatives to be successful, your posts need to be just as much about pleasing search engines as they are about inspiring and educating your readers. This doesn’t mean your posts need to be bogged down with obvious keyword plugs, but in order for your post to do what it is intended to do on the front end, it needs just as much thoughtful detail invested behind the scenes.


2 Keys To Being Found Online

1. Healthy Site: A healthy website is the key building block when looking for higher SEO rankings. So, not only is it important to build a beautiful site, it’s also important to hire a professional that will design a site that will rank well. I suggest using a platform like WordPress to get a site that will be well indexed by Google. If you’re working with a website designer, ensure you ask them about their familiarity with basic SEO.

2. Keywords: Determining which keywords you want to rank for is crucial when building up your site’s SEO power! Attaching those keywords behind pictures (using alt tags) and inserting them in text on your site is another way to build your site’s rank for the keywords you want to rank for. Hint: I like using the free app SEO Edge to track where our site is ranking for particular keywords.

Do you have a beautiful portfolio + stellar client reviews, but you don’t feel like you’re being found online by your target client? Then, my new online visibility guide, How To Attract Your Client Online is for you! You can find this guide, along with other valuable resources inside the Marketing Course.

In this simple guide, I am laying out the foundational steps for building a site + creating regular blog posts, that will help your site + services to be found online by the target client you’re hoping for.

WHAT IS INCLUDED:

– 6 KEYS TO BEING FOUND ONLINE

– CONTENT STRATEGY

– BEST PRACTICES FOR OPTIMIZING YOUR POSTS

– STEP BY STEP PAGE & BLOG POST SEO CHECKLIST

– VENDOR NETWORKING STRATEGY

Happy Creating!

 

Sarah Chancey


SNAG THE FREE WEDDING PLANNER LAUNCH GUIDE + MY "LITTLE BLACK BOOK"

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SEO Tips For Wedding Planners To Be Found Online

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Chancey Charm

Behind this blog is a team of experienced wedding planners, in destination wedding locations across the country. With over 200 published weddings and editorials under our brand, we’ve served 750+ happy couples since 2011. We’ve been named a top planner by Southern Living Magazine and featured on Martha Stewart. This is our place to trusted planning advice with YOU, so you can plan without the stress.  We also have a heart for educating new planners through the academy, so you’ll be sure to see some of that content here as well.  Cheers!

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