Having founded Chancey Charm in Denver, with a move back to Atlanta in sight after only a year in business, I have always had a new city and destination on my mind as a business owner. Even though I probably wouldn’t have chosen that route as a new entrepreneur (some days it seemed like I would never overcome all the transitions) the lessons I’ve learned along the way have allowed me to launch a team of expert planners across the country.
Launching nine cities in 2015 forced me to focus all my time and energy on expansion, making new cities and planners my heart and passion. That said, I often get the question,
How do you expand into a new city?
I love helping other creatives achieve their BIG dreams and goals, like my program launch, so let’s dive into the first four steps of launching your small business into a new city. If you’ve got a strong brand, it might not be as hard as you think!
1. Announce the launch via socials. As simple as that might sound, sometimes getting the word out that you’ve acquired a studio or new associate in a new city is all you need to get your first gig. Clients, vendors and friends that love you in your current city might be quicker to refer your services to their friends in another city than you’d expect. Help your associates think of you when they think of your new city by putting the news out to the public. This can be a scary step, but it also provides great accountability. I always get a lil squirm in my spirit when I see our new location posts. I know there is no turning back, and it’s time to get to work!
2. Get help! If you’re launching into multiple cities, it’s important to first make sure that you have a dedicated, reliable contact in the city for your company (even if it’s just a very part-time gig in the beginning). You’ll also want to think about handing tasks off to new team members or professionals you love. I COULD NOT have expanded to nine new cities in 2015 without my Associate Planner team, which consists of Kristen Green (PR & Marketing), Marilisa Schachinger (Creative Mentor) and Katie Werkin (Creative Mentor). These ladies understand my heart for the success of each of our planners and help me support them on a daily basis.
Do you see the potential for growth in new cities with your business, but you’re not sure how to make it happen?
Do you want to grow your team to give yourself more time with your family?
In my new team growth + location expansion guide, I’m sharing how to expand your team, reach AND do more of what you love with all of my most valuable team growth + location expansion knowledge.
With 13 locations under the Chancey Charm brand and 30+ creatives on my team, the techniques shared in this guide are proven concepts for success.
In my guide, you’ll receive 15 of my favorite techniques for growing a team along with 4 keys to successful location expansion.
WHAT IS INCLUDED:
– HAVING A NON-COMPETE
– EMPOWER YOUR TEAM TO REP THE BRAND
– HOW TO GET CREATIVE WHEN PAYING ASSOCIATES
– HOW TO BUILD UP YOUR TEAM IN FRONT OF THE CLIENT + TEACHING SALES BY EXAMPLE
– STYLED SHOOTS WITH ASSOCIATES
– REVIEW COLLECTION + PUBLICATIONS FOR ASSOCIATES
– HOW TO CREATE A BRAND GUIDE FOR YOUR TEAM
– PROVIDE EMAIL TEMPLATES + HIDDEN RESOURCES FOR YOUR TEAM
– REGULAR CONTACT WITH YOUR TEAM (EVEN WHEN YOU’RE VIRTUAL)
– ESTABLISH GOALS WITH YOUR TEAM
– HOW TO CREATE COMMUNITY WITH YOUR ASSOCIATES
– FOUR KEYS TO ESTABLISHING NEW LOCATIONS
Founder + Creative Director, Chancey Charm