October 14, 2022

What To Do When You Get A Negative Review

disclaimer: Occasionally we do share a paid affiliate link, receive a free product in exchange for our review, or accept paid advertising for a post. We also have thriving planner and venue partnership programs, which we love to promote here.  Please know that we only share things, people, and places we absolutely believe in and recommend.

Hi Friend,

In a world where everyone is hopping online to find their clothes, establish travel plans and plan their events, reviews have become more important than ever. As a new creative, they scared me to death. I was paralyzed by the thought of what a negative review could do to my business. It left me awake at night and continually on edge within client interactions.

As I’ve developed and built a brand that has expanded to 13 cities, reviews have become even more important, but they no longer keep me up at night. Don’t get me wrong, we have had unhappy clients, but I’ve found that more often than not, they are eager to talk it out and have the situation rectified over public shaming. Reviews continue to be a huge part of what makes our planners attractive to potential clients online, and we’ve learned to embrace them.

As a creative, I highly encourage you to set up a place online where you can ask past clients and associates to leave reviews of your services. We have a Wedding Wire and Knot listing for each of our locations for this purpose, and Yelp is also a great spot to send clients.

At the end of each quarter or at least twice a year, I recommend reaching out and asking past clients to review your services. With a simple template for your review request and a list of client emails, it’s amazing how fast you can reach out for reviews.

Something that I also encourage you to do is reach out to past co-workers or creatives for reviews. It says a lot about you as a creative when other industry professionals recommend you. I’ve included two email templates for requesting reviews below for your use and customization.


Inside This Episode:

  • 1:09 – The importance of reviews for your planning business
  • 2:00 – What to do when you get a negative review
  • 8:50 – How to collect reviews



Thank you so very much for allowing me to be a part of your big day (or project). It was such a joy to see everything come to life. If you have time, I would oh so appreciate a review of my services. You can leave a simple review at [URL SPECIFIC TO YOUR BUSINESS].




Hi Friend!

I hope that you are doing well and surviving the wedding season (or enjoying other times the of year)! I wanted to send an email to see if you could help me build my business by leaving me a review of my (creative skill) and customer service. If you have a link, I’m also more than happy to leave a review on your stellar services as well!

Here is the best place to leave me a review:


Thanks friend! I hope to work with you soon!



Rooting for you, always.


Founder of Chancey Charm

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Chancey Charm

Behind this blog is a team of experienced destination wedding planners. With over 350 published weddings and editorials under our brand and over 400 five star reviews collected, we’ve served 800+ happy couples since 2011. We’ve been named a top planner by Southern Living Magazine and featured on Martha Stewart. We’re an affiliate of Jet Set World Travel and love seeing our client’s destination dreams come true. This is our place to trusted planning advice with YOU, so you can plan without the stress.  We also have a heart for educating new planners through the academy, so you’ll be sure to see some of that content here as well.  Cheers!

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